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Instagram Travel Marketing Expert Tips April 7, 2018

Instagram has been around for a more than a decade. Initially, it started as an image-sharing platform for people to share images with their peers and colleagues. Over the years, the platform has come up as one of the top favourite sites for businesses to build their brands.

As a travel marketer, your role is to tell more people to a given destination or to sell a service or a product that is related to a destination. It gives you a lot of potential as a marketer.

However, before you can make full use of this app, you need to learn something from the top players that are reaping the fruits of using Instagram.

Emphasize on User-generated Content

Most marketers think that they must have a huge budget to make it on Instagram – false. All you need is a way to get people to your account, and you will be off to a good start.

One of the ways to encourage more user-generated content is to be consistent in your posting as well. You can do this by automating all your Instagram activities such as posting, liking, commenting and more. Automation is all about getting the right tool to handle all these activities on your behalf. SWS Mag gives you the different options to consider when choosing the right tool.

Highlight Other Areas of Your Brand

High-quality travel photos sell easily on Instagram, but you shouldn’t neglect other aspects of your brand. Many companies take to Instagram and lose themselves in the images, and forget about so many other things that make Instagram marketing a success.

One of the top aspects you need to consider is the use of your link to redirect people to your landing page. Before you can create the link, you need to understand what you are looking for on Instagram. If you have come to promote a service, then make sure the landing page allows users to sign up for the service through a form.

If, on the other hand, you are selling products related to travel, then your landing page needs to display the various products that you sell and their prices.

If you are an airline, you can focus on different aspects of travelling, such as recovery of lost luggage or come up with a story on how to travel with kids.

Leverage the Power of Hashtags

Instagram has several options to use in order to make hashtags work for you. Hashtags help users get your content, and allow you to get relevant content that you can share and repost.

There are various types of hashtags for you to use, including location, niche-specific, user-specific and more. Make use of these hashtags to get people to follow, and attract people to your page as well.

Final Words

Travelling comes with lots of experiences that you can share. Many of the users on Instagram are looking for an authoritative voice in the travelling niche. The voice they look for is all about getting to know what unique experiences you offer as a travel agent or as an influencer.

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9 Reasons to Travel to Mongolia Now October 5, 2017

Travel to Mongolia

Many tourists often prefer traveling to Russia and China, rather than Mongolia. Not many people know about Mongolia. Still relatively unaffected by modern life, Mongolia offers tourists a real experience about living off the grid. However, a gradually increasing number of tour companies are making it simpler to traverse this massive wilderness. From exploring the Gobi Desert and the vast steppes to meeting Mongol nomads, here are 9 reasons why you should include tours in Mongolia on your bucket list.

Lots of sunshine

Just so you know, Mongolia has about 250 days of sunshine throughout the year. So, it’s unsurprising that the country is referred to as “Land of Blue Sky”.

Despite the long, tough winters and short summers, seeing a blue sky on your trip is definitely enjoyable. And it’s just not about the photos.

Wide open spaces

Tired of mass tourism and crowds? Well, Mongolia has very few people per square mile (just over 4 people). In fact, it’s the world’s most sparsely populated country. When you traverse Mongolia, there’ll be plenty of times you won’t see anyone. In fact, you’re more likely to see horses and goats than people. Now that’s heaven, isn’t it?

Breathtaking outdoors

It’s surprising for many people, but Mongolia has an incredibly varied landscape: the Gobi desert’s sand dunes, the Altai Mountains, fresh water lakes, forests, and the expansive grasslands that cover more than 50% of the terrain. There are many different landscapes in the country. It’s a true paradise for those who love photography and the outdoors. Not to mention the wonderful stars you can see at sunset, far away from electricity and civilization.

Wildlife

Mongolia is a must travel destination for wildlife lovers. In the south, you’ll be able to see camels. If you want to see eagles and reindeer, you can head to the west and north respectively. There are plenty of species of wild animals in the country, such as the two-humped wild camel, Przewalksi wild horse, and Gobi desert bear.

Road trips

If you’re adventurous and love load trips, Mongolia is perfect for you. Without any form of GPS and not many paved roads, there are countless chances to take the less traveled road. Chances that you’ll be alone on the road are pretty high.

Lack of tourists

Relatively untouched by modern-day life, Mongolia is not a well-known travel destination yet. This allows visitors to learn more about the traditional way of life of Mongolians without large crowds of travelers. However, Mongolia is an emerging nation with more tour operators and flights coming up. Visit as soon as possible to sample the pure landscapes before others figure them out.

Nomadic cultures

Mongolia has one of the oldest nomadic cultures in the world, and the nomads still stay in traditional tents called yurts or gers. Approximately 4 in 10 Mongolians are nomadic herders. Tourists get the chance to stay with Mongol nomads, learn about the traditional daily life of Mongolians first-hand, and sleep in yurts.

Unique gastronomy

While not everyone is a fan of the Mongolian cuisine, it’s very special and unique. Starchy carbs and animal fats are available everywhere. The food is meat and milk-based and it’s derived from camels, goats, sheep, horses, and yaks. Don’t expect lots of fresh fruits and vegetables. This is an experience you don’t want to miss.

The festivals

You can soak up Mongolia’s history and culture by visiting during the yearly Naadam Festival, which is held every July. The festival involves some of the greatest and most traditional features of Mongolian culture, such as horse races, archery, wrestling competitions, culinary offerings, and cultural performances. Mongolia also holds parties and feasts to celebrate New Year.

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